"Please, we're friends-" As much as anyone could be in this place, at their station. "Call me Tony."

Mr. Stark reminds him too much of his subordinates, of his father, and his failures. Something close enough to vaguely intimate to make the other party feel privileged but not so close as to pose an actual risk- it's calculated. The benefit of knowing Blakes is...he knows it's calculated.

Which makes him interesting.

"The most I can tell you without insisting you sign an NDA, and I know this is short notice but the timing has had to be both fluid and fixed- too many people know beforehand, Warbler blows up if someone's not quiet, the impact is ruined- you know how it is." Unfortunate and useful in equal turns, depending upon the narrative. This one? Is a little more impactful if it's handled quickly, delicately, and suddenly. "Let's just say I've been jewelry shopping or a lady friend and keep it at that. Somewhere big to make the actual announcement would help all of us."

Good PR for Blake, the right attention on him and Natasha, a good time to be had by all.